1997 Mercury Cougar XR7 30th Anniversary Edition: Spotted for Sale in October 2022

October 18, 2022
Dark red 1997 Mercury Cougar XR7 30th Anniversary Edition coupe on a paver driveway, front three-quarter view

Listing snapshot

SpottedOctober 2022
Asking priceUnclear: our old notes give both $13,900 and $5,700
MileageAbout 31,600 (shown on the odometer)
LocationWinnipeg, Manitoba
Listed onKijiji
DrivetrainAutomatic, rear-wheel drive
StatusAd expired. This page is our archive of the listing.

We spotted this 1997 Mercury Cougar XR7 30th Anniversary Edition on Kijiji in Winnipeg in October 2022. It had only about 31,600 miles, and the odometer photo backs that up. Our original post was badly garbled, and it gives two different prices, so we can’t say for sure what the seller was asking. We keep the record anyway, because clean, low-mileage final-year Cougars are rare.

What this car was

A dark red two-door coupe with a tan interior, from the last year of the rear-wheel-drive Cougar. The photos show a car that has been kept with care: deep, glossy paint, multi-spoke alloy wheels with polished lips and a clean engine bay. The rear view shows the full-width taillights and bumper trim intact, with no fading. Our notes describe the car as having no damage.

Instrument cluster of the 1997 Mercury Cougar showing about 31,600 miles on the odometer

The interior looks almost unused. The tan rear bench shows no wear, and the dash and gauges look new. It had an automatic transmission.

Engine bay of the dark red 1997 Mercury Cougar with the hood open
Close-up of the Mercury Cougar front wheel, a multi-spoke alloy with a polished lip, against dark red paint

The two prices in our old notes were $13,900, mentioned twice, and $5,700, mentioned once. Given the mileage and condition, the higher figure in Canadian dollars is the more likely ask, but we can’t confirm it. If you are pricing one now, use this car as a benchmark for condition and mileage, and treat our price as unconfirmed.

Tan rear bench seat and tan interior trim of the 1997 Mercury Cougar coupe

A little Cougar history

Lincoln-Mercury launched the Cougar in the fall of 1966 for the 1967 model year, as an upscale relative of the Mustang. Over the next three decades it grew into a personal luxury coupe, and for most of its later life it shared its platform with the Ford Thunderbird. The 30th Anniversary Edition marked the model’s final year in that form. The name came back for 1999 on a front-wheel-drive hatchback coupe, sold until 2002.

Rear view of the dark red 1997 Mercury Cougar on a paver driveway in front of a garage

More cars from the archive

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